Guides
Guides for shops that sell on the cloth.
Short answers to the questions tailor shops ask about construction and mill cloth.
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Half canvas, full canvas, fused: what your client actually pays for
Fused, half canvas or full canvas: what changes inside the jacket, what your client pays for, and why half canvas starts at 185 USD ex works Shanghai.
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How to tell real mill cloth from a copy: the selvedge, the reference and the paperwork
How a tailor shop checks that Zegna, VBC or Loro Piana cloth from a maker is genuine: read the selvedge, match the bunch and reference, ask for the paperwork.
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Super 110s to 150s: what the numbers on a cloth mean for a shop
What a Super number on a cloth measures, what it does not, and how a tailor shop should choose between Super 110s and 150s for a client's suit.
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The mills and merchants we cut from: what we hold in Shanghai and what we order in
The 33 mills and merchants we cut suits from, 26 in Europe: 162 Zegna and 40 VBC styles held in Shanghai, and which names are special order.
Next step
Tell us the cloth your client wants
Tell us the mill, the construction and how many suits you sell. We reply with a quote and the next step. One piece is enough to start.